In a continued and obvious battle against the national media lamenting the political murders in the State, the Kerala Government has come up with a full-page advertisement showcasing its various achievements. The national dailies here on Monday published the full-page ad which says why the Kerala Government is on top in many aspects. The advertisement, that goes with the punchy headline ‘What makes Kerala No.1’, signifies the State’s achievements in communal harmony, literacy, governance and law and order. The ad also claims that the State was the least corrupt State in India based on India corruption study, 2017.
The advertisement points out that the State being the first in human development indices is the first to bring down the infant mortality rate to reach the UN standards. Besides, it is claimed the State has the highest life expectancy. Apart from owning the highest literacy rate, the advertisement points out that the State has the highest per capita income. The State also has the highest number of women graduates, the ad says.
It is included in the full page advertisement that as per a survey conducted by ‘India Today’, the State was the healthiest, safest and the most environment-friendly. Kochi, Kerala’s financial capital, is the fastest growing city in India which even surpasses New Delhi in this category, says the ad. The full-page advertisement also features comments from noted personalities. Spiritual leader Sri. M, former Supreme Court judge K T Thomas and actor Kamal Hassan have commented about the State’s stature in different areas.