In an age of social media promotions, and fast books, Sreebala K Menon talks about getting unheard authors to the forefront. The writer- filmmaker tells us more about Read Me Books, a venture she started in association with Kerala Book Store in Trivandrum.
Read Me Books launched its first book ‘Nammuku Parayam Kathakal’ on 12th February. The publishing aims in making Malayalam books easily accessible, especially to those living abroad and in remote villages in Kerala. It launched an app for audio books, Kelkkam, to make Malayalam books accessible to the visually impaired.
“Me and a few others take care of the creative, the editorial side of things while Kerala Book Store takes care of the publishing and marketing.” The film maker noticed a shift in the whole scenario of books and reading. The process of releasing a book was very different in an age without mobile phones, social media and blogs. “I felt as though books nowadays released on the basis of a controversy or as part of a marketing strategy. I found writers self-marketing their work. And amidst all this noise, I saw some genuine writers getting left behind- some of them who are good, but are introverts and stay away from social media. I wanted to bring writers like these to come to the forefront and that’s how Read Me Books began,” says the director of Love 24*7 and Sahitya Akademi winner.