Following a recent boycott of two major soft drink brands- Pepsi and Coca Cola in the neighbouring state of Tamil Nadu, the Kerala Vyapari Vyavasaya Ekopana Samithi (KVVES) and Kerala Vyapara Vyavasaya Samithi (KVVS) are jointly moving to boycott soft drinks from these brands. Both the trade associations want shopkeepers to stop stocking and selling cold drinks from other multinational companies as well. The main reason stated for the boycott is over use or misuse of the State’s water resources.
According to KVVES State Secretary, T Naseeruddin, the multinationals haven’t been following proper protocol to manage waste generated from their factories. He had also stated that he expects shopkeepers to stock and promote local cold drinks like coconut water. Post boycotting of cold drinks by these companies in Tamil Nadu and Karnataka, several shopkeepers apparently approached him to move for such a ban.
If executed, close to seven lakh shopkeepers and merchants will stop stocking and selling cold drinks from Pepsi Co and Coca Cola India. Both KVVES and KVVS expects cooperation of the State Government in this matter.