Despite being a marketer by profession, Jim Thomas always had a relentless attraction towards good music irrespective of the genre. However, his new found love for Asian Underground or Fusion Music and a strong feeling to incorporate that into the clubbing culture of Abu Dhabi, where he was born and bought up, persuaded him to channel this interest into something that would create a platform for South Indians in Dubai and Abu Dhabi to rejoice and grove to some of their favourite songs. This is how Simbly South, a dance night, was conceptualised.
Jim, who is a party animal, loves dancing to songs that make his eardrums vibrate and is of the opinion that South Indian songs have a vibe in them, which when mixed appropriately with high octane bass will leave with you with no other option other than to ‘shake your leg’ to the music. Through this unique once-a-month dance night, he has explored the fun, versatile edge to South India and has proved that Indian music is not all about Bollywood.
Dubai is a city that is always awake and an awesome nightlife event like Simbly South makes sure that nobody gets to sleep. Since its inception three-and-a-half years ago, Simbly South has always managed to keep the South Indian brigade, especially the Malayalees in Dubai, waiting for the next party invite. The ‘desi’ night in an international avatar is now loved by foreigners as well.