In today’s world, many people understand the power of social media. With the invention of social media, the entire world has come under one umbrella where sharing your views, thought, images, or even telling people where you are is just a mouse click away. With a lot of free and interesting information being available on the internet, people have enclosed themselves in a virtual world where interactions are confined to chats and comments. This has an adverse impact on mankind. Despite its flaws, people continue to be a part of social media. Then why not utilise it for something good?
“People won’t come out in public and listen. You have to reach them and what could be the best method for this other than reaching out to them via social media,” says Vinod Bhaskaran, a KSRTC bus conductor and the person behind the initiative Blood Donors Kerala (BDK).
Vinod, who has been brought up in a family where love and affection towards the needy have always been a priority, started this initiative to bring about a social change in Kerala by trying to use the wide reach of social media. He started a Facebook group ‘We Help’ in order to facilitate social causes like blood donation drives, provide health tips, helping poor children learn, helping those interested in PSC coaching, etc. However, understanding the importance of blood donation and the serious approach it requires, he started BDK.