On the swearing-in day of the Pinarayi Vijayan-led Left Democratic Front (LDF) government, the media gave a lot of coverage to the Chief Minister and the government. On 25th May, almost all the media giants published an advertisement on Mr. Vijayan’s appointment as Chief Minister. All the advertisements solely reflected Mr. Vijayan and did not carry the name of the front or the party he represents.
According to official data, the total amount spent for the advertisements in print and visual media is Rs. 3,56,19,991. Of this, the print advertisements cost Rs.2,52,69,991 and the visual media (broadcast and online) advertisements cost Rs.1,03,50,000. Around 78 print media outlets across the country have published the advertisement ahead of the swearing-in. Regional dailies like Mathrubhumi, Malayala Manorama, Deepika, Chandrika, Mangalam, Deshabhimani and national dailies including The Times of India, Indian Express, The Hindu, and Hindustan Times have published it. Most of these have been full-page or half-page advertisements.