There’s something about grandmothers that make us all feel warm and fuzzy in our hearts. Kochi-based social entrepreneur Lakshmi Menon feels this way about grandmothers too. But, unlike the rest of us, she decided to take this emotion and turn it into something valuable. Inspired by her own grandmother, Lakshmi, the founder of Pure Living, created ‘Ammoomathiri’ (Wicksdom).
“It started as an activity to keep my then 88-year-old grandmother occupied. She regularly makes wicks for our lamps in the prayer room. I suggested that she make a few extra ones to distribute among her other children and relatives. The excitement she had in gifting the wicks made me realise how much she yearns to prove that she is still worthy of doing something for others. I also started supplying these wicks to temples. It gave her immense joy to know that the wicks were being used in faraway temples she is unable to visit,” says Lakshmi.