Jawaharlal Nehru once said, “You can tell the condition of a nation by looking at the status of its women.” It is an unavoidable fact that economic development of a country, especially in developing countries like India, is highly influenced by the women workforce. Apart from serving in the public and private sector enterprises, women have also proven their ability and strength by providing a face lift to entrepreneurship over the decades. This change has come up as a result of the thought process that women have put together in order to contribute towards economic development, but in their own ways. By promoting and doing what they are comfortable with and feel like doing, and not just trying their hands on certain categories of business which are ‘dedicated’ for them, women have definitely set a standard for themselves in society.
From owning boutiques to IT companies, to painting and dancing, to learning contemporary art forms and organising events, to becoming great photographers and managing their homes, Malayali women have tried and excelled in every field and have shown that they have the charm and intelligence to use their talents in a productive manner. This is exactly what Deepthi and Divya have done. They are not just friends but also own a partnership firm ‘TakeAbreakE’.
These girls have used their know-how and have started a travel agency. Isn’t that different?
Both of them have good knowledge in marketing as they were working with a corporate firm in its travel marketing section. After gaining the expertise that they felt would be enough to start something of their own in this field, they decided to ‘take a break’ and the rest as they say is history. Just six months old, their venture has clicked well and as Deepthi says, “Each day is like going to school because we learn different things and understand how to get things done.”
She says that though some people used to criticise them for the kind of business they are doing, many have applauded them and the way they treat their guests.
Travel agencies have mushroomed in the State in the past few years, especially in Kochi where most of the tourists arrive in Kerala.
According to Deepthi it wouldn’t have made any difference if they had started a travel agency like others and that is where ‘TakeAbreakE’ has an edge. Here, every package is carefully curated giving extreme importance to the comfort and luxury of the client.
“Working on the packages is a tough job. We need to have in-depth knowledge about the places that our clients want to visit. Moreover, we see this as a service for people who like to travel, visit new places and explore the culture and cuisine of that place. Facilitating their travel by providing them the best accommodation, experience and above all a feeling of security is what makes our hearts content. The smile on their faces and a surety that our tour guide will take care of them is the greatest reward for freshers like us,” Deepthi added.
The client friendly services have gained them a good customer base in this short span and many people who have been associated with them have referred ‘TakeAbreakE’ to their friends and relatives as well. As a result of this, the company is now getting many customers from north India.
They have also incorporated weekend tour packages that have brought them good business. Families mainly take up such packages when they need a break from their usual schedule. Also, college students are the ones who enquire about the weekend trips the most.
Deepthi says that when they planned to start such a venture, they wanted to do something for women as well and that is the reason why they have added exclusive packages for women. She is of the opinion that women work at office and for their families round-the-clock and that it is very important that they get a bit of relaxation once in a while.
“TakeAbreakE has dedicated packages for women where they can relax and enjoy an Ayurvedic spa, which will in turn soothe their body and mind and make them equipped for the hectic days to come,” she added.
Though the growth of the venture has been a bit slow, the business is gaining momentum and both of them are busy improving the customer service aspect. They are of the opinion that their upbringing in a multi-cultural city like Kochi has made them equipped to run their business successfully. They are also happy that they could provide employment to some people through this venture and believe they can also be a part of the list of successful women entrepreneurs in the State.