Andrine Mendez, is an entrepreneur who has attracted FDI with his previous ventures and has sold a three-year-old brand to a French group. His latest venture is Pling, which aims to create world class ethnic Indian snacks, while staying true to its Kerala roots. The flagship products of the company are flavoured banana crisps, flavoured roasted peanuts, and peanut candy. The products will be launched in late July. In conversation with Raghul Sudheesh, Andrine talks about his expertise in branding and exploring the FMCG space in Kerala.